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Integrated Marketing
Integrated marketing is the combination of
marketing platforms, from traditional print to
internet to mass media, creating a campaign
that is effective with a consistent message,
image and goal.
By focusing on a clear marketing strategy,
you create a competitive advantage, boost sales and
profits, SAVE MONEY, time and stress! Make all
aspects of your marketing communications work
together.
Integrated Marketing utilizes print, mail, e-mail and web
to personally touch and communicate with prospects
and customers. Solicit new customers as well as nurture
long term relationships with your existing customer base
through an understanding of your target market’s needs.
Other traditional forms of marketing/advertising media
should be integrated into your marketing
efforts, including newspaper, TV and radio ads,
billboards, publications, outdoor advertising, etc...
All with the same cohesive message and goal.
INTEGRATED MARKETING:
- Direct Mail with response tracker
- Variable Data
- (personalizing data for target market)
- Advertising (Print, T.V., Radio, Outdoor)
- Internet (website/email/newsletter blasts)
- Offer/Coupon with personalized survey
- Response Analytics
- Sales!
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